A Beginners Guide to InfoGraphics

A Beginners Guide to InfoGraphics

When it comes to social media selling and promotion every business is looking for that little edge that gets them noticed over their competitors. Looking original and standing out will always get you noticed more, in the oversaturated social media world an Infographic is a great way to get that edge. Not sure what and Infographic is? Read A Beginners Guide to InfoGraphics now. 

Though it is possible to use infographics as feature images, banner graphics or online advertisements, they are in essence a unique species of promotion in their own right. The main function and benefit of an infographic is to deliver, often times complex bites of information in a pictorial form that both enhances and compliments the message being conveyed. This information may more formally be deployed as bullet points or numbered lists, but of course these methods while being practical are not so captivating or engaging, (admit it, you often quickly skim through bullet points don’t you, I know I do). Essentially your infographic brings some much need pizzaz to your content delivery, creating a visual hook that draws your audience in and delivers your message in a more engaging way.
Lets look at a practical example of how this works, take these bullet points about how a courier loads up and delivers his package, an compare it to the simple infographic below.
  • We receive the order form our customers via our online ordering system.
  • The order is then processed by our sales team
  • The warehouse team receive the order from the sales team
  • Product is located in the warehouse and brought to dispatch
  • The item is sent out for delivery to the customer
We can see from this example just how much more engaging the information is when presented in a professionally designed infographic. Have a think about your own procedures and how they are commonly communicated, would they have more impact if they were contained in an info graphic? There are many uses and applications for infographics, they can be used internally within organisations as a means of delivering procedures and regulations as well as being deployed on a larger external scale as part of print and online marketing campaigns. Of course an infographic is only as good as the time and effort put in to its design, for best results its always best to leave these things to the professionals, especially when the application is part of a marketing campaign. In this instance leave the aesthetics to your design department, or for small businesses that don’t have a dedicated design department this important work should be outsourced to a competent graphic designer… now where would you find one of those? 😀