Amala – How Small Businesses Can Learn from Musicians

Amala - How Small Businesses Can Learn from Musicians

Amala - How Small Businesses Can Learn from MusiciansAmala is a newly-formed Harp and Guitar musical duo. Reidun Schlesinger (harps) and Paul de Grae (guitars), play music from several centuries, in original arrangements. The core of their repertoire is Irish: traditional Irish tunes, and music from the Irish harp repertoire; they also play tunes from various continental European countries, Renaissance and early classical pieces, some jazz, and their own (rather jazz-tinged) compositions. Amala – How Small Businesses Can Learn from Musicians – Read more.

I have worked with musicians and artists in the past, and in most cases they have been the perfect clients. Traditional corporate businesses can learn a lot from these nonconventional industries and their approach to promotion. There are three main reasons why Reidun and Paul from Amala were the perfect clients to work for when it came to getting their website up and running.

  1. They had their product (their music) worked out completely. They knew who their audience was and they were passionate about delivering a quality product to them.
  2. They had their high quality image and text content worked out and efficiently delivered from the outset, with all edits and changes also arriving promptly and without a need to chase them down.
  3. They communicated clearly and precisely through out the whole project, and while they knew what they wanted they were also happy and willing to take professional instruction on what was best for their site.

 

Before setting out on building your new website it is important to have a number of things in place.

As musicians Amala have no shortage of passion for what they do. Their product is crafted out of a life time of practice and performance, and from a sheer love of their discipline. Other small business owners may never reach the level of passion that musicians have for their craft, but a degree of passion and love for what you do is essential if your business is to succeed.

A website is only ever as good as the quality of its content. With Amala they had all of their content carefully worked out, scripted, revised and edited prior to supplying it for addition to the website. The images were professionally taken and delivered in high resolution, which allowed for them to be edited, scaled and correctly optimised for online deployment. Ask most web designers and they will tell you that the one thing which delays the successful completion of a website is the supply of content from the client. If writing content isn’t your finest skill then ensure that you work with a designer who can help you to improve on what you can give them. However be aware, you know your business better than anyone else, so you will need to supply at least the framework for them to work with.

With images its another ball game. It is highly recommended that you should get your own professional shots done for wherever they are to be used on your website, but most especially if you wish to show a portfolio of projects. Yes images can be sourced legally and free from the internet, but not all images that you find on google can be used on your website. For more information on this see the blog post I wrote back in June 2016, Entitled “I’m Free to Use and Share”.

Having a mobile friendly website is essential for any small business that wishes to succeed in the Mobile First world. When choosing the designer or agency to carry out the work for you it is essential that you pick the one that best suits your needs, understands your business and can deliver the end product on time and on budget. Like all relationships there needs to be a level of trust between both parties, to understand that you are both on the same team working toward the same goal. When it came to key decisions on their websites structure, appearance, usability and deployment Reidun and Paul were happy to take instruction and trust the (over 15 years) experience and expertise that we have in website design on board. Because this trust between client and designer, we were able to build a site together that truly reflects the essence of this fine duo.

At create108.com we believe in working in partnership with our clients to deliver the right product at the right price. We work with many SME businesses from a broad spectrum of industries, including musicians and artists because we know how important it is for the SME to have a strong online presence in these challenging times. If you are a small business owner and wish to discuss your online needs, get in touch today to book your free, no obligation, consultation. You can reach Keith on 087-7689728.

About Amala

Amala is a newly-formed duo: Reidun Schlesinger (harps) and Paul de Grae (guitars). We play music from several centuries, in original arrangements. The core of our repertoire is Irish: traditional Irish tunes, and music from the Irish harp repertoire; we also play tunes from various continental European countries, Renaissance and early classical pieces, some jazz, and our own (rather jazz-tinged) compositions.

 

Reidun is originally from Belgium and has lived in Kerry (south-west Ireland) since 2008; she has considerable experience of playing solo and in bands in Belgium, Germany and France, and recorded three CDs with the Belgian band Amorroma.

 

From Dublin, but now also based in Kerry, Paul has played and recorded with Matt Cranitch & Jackie Daly, Aoife Ní Chaoimh & Paudie O’Connor, and the trio Smoky Chimney, among others. In 1989 he published “Traditional Irish Guitar”, the first such tutor book; and he has written for The Companion to Irish Traditional MusicAn Píobaire and other publications.

 

We co-presented “From Chieftain’s Court to Polka Sets: 500 Years of Harping in Kerry”, a lecture/recital in the “Handed Down” series in Scartaglin Heritage Centre in Kerry, and we presented an expanded version as part of Na Píobairí Uilleann’s “Notes and Narratives” series in their Dublin headquarters.

 

Our CD “resonance” was released in June 2016.

Visit Amala website: www.amala.ie