For the #LouthChat hour itself I had to produce 30 tweets worth of content. Some of this content got recycled from the content I had posted over the previous week.

Again I shone the spotlight on my clients and their websites, freshening up the message from the previous tweets and adding new supporting graphics of the featured images from my website portfolio.

The testimonials also got a facelift by designing them into a graphic template which I had previously used for my Top Tips posts. Now instead of them just being black text on a white background, they sat on my branded background which gave them a big lift off the screen.

I created six Top Tips tweets, just some simple but very helpful tips about best practices when building a websites. These were graphically rich (see above) and engaging and as they used the same template background of my testimonial tweets they further re-enforced my branding for the night. I tied these top tips so relevant blog posts and pages on my website so the audience had a place to go to find out more information.

Over the last few years I have written a number of blog posts on the subject of web design best practice, including a number of posts about the importance of GDPR compliance. I wrote a specific article on COVID19 and the LEO Online Trading Voucher being made available to businesses. The information in these posts were very useful so it was important to give them some space in the hour also. In total I tweeted about 7 of these.

Gratitude is something I always try to cultivate and express and so it would have been a real wasted opportunity to not share around some of the joy. I of course expressed this gratitude through the promotion of my clients websites, I also tagged a number of other #LouthChat participants whose services complimented my own but I reserved my biggest gratitude for Mary and Maureen without whom none of it would have been possible.

I’m only one person and as you can see there were a lot of tweets that were produced that needed to go out at specific times, so all of this would have been pretty impossible without some form of scheduling app. For me the weapon of choice was tweetdeck, its no fuss interface made all of this so simple and mostly painless.

Do Not Fear The Storm, Be The Storm

In a future post I will write about the impact that being the Starbiz on this hour had on my business, for now at the time of writing this post I can already tell you that it was a fantastic exercise to just be part of it. It helped me to focus my vision, to see my business how others see it, to capture what it is the essence of who I am and what I offer to my clients.. and for that I am most grateful.

If you ever get the chance to be the focus of one of these twitter storms then grab it with both hands, they are a great experience and if you prepare diligently and professionally then they can give your business a massive boost.