Titles are a great way to describe what you do in the shortest way possible, so when I’m asked what it is I do I tell people that I am a Design Solopreneur. So just what does that mean, and what are the Three Benefits Your Business Can Expect From Working with a Design Solopreneur?
Solopreneurs are generally entrepreneurs who have decided on a path of working alone, essentially taking on all roles within their business without the will or desire to expand the business to include employees. A good Design Solopreneur will offer a wide range of graphic design, branding and web design services to their clients, encompassing this multitude of skill sets makes the them an invaluable asset to any small to medium size enterprise.
These are the Three Benefits Your Business Can Expect From Working with a Design Solopreneur.One Point of Contact – The Personal Touch When you work with an agency or medium to large size design company you will generally end up being passed between at least three different points of contact. First you have the sales person, it is their job to sell you as much as possible and in fulfilling their role they can often make promises that may not be able to be met. Often times the sales person doesn’t fully understanding the process involved in delivering the end product and this may lead to difficulties when what is delivered doesn’t live up to the expectations that were created in the sales pitch. Secondly you have the account manager. Once the sale is agreed the project is can be passed on to a studio manager or account manager, they become the liaison between you and the designer who is working on your project. This creates a kind of Chinese Whispers situation where your wishes and desires can get confused and misinterpreted. This can drag out and frustrate projects and in the long run the attrition can often lead to you, the client accepting less than what you had hoped for. Finally in the process you have the designer, the person who is actually going to do the work for you, and the one person who you are least likely to actually meet. Depending on the set up of the company the designer can fall sort in many ways for example they may be junior designers, fresh out of college, without much experience in brand guidelines or design best practices, or in some cases they may even be over seas in a different time zone, which of course causes difficulties in availability. When you work with a Design Solopreneur all three of these roles are met by the same person, by having this one point of contact you can rest easy in the knowledge that you will always know who you are going to be dealing with. From the very outset the Design Solopreneur can deal expertly and knowledgeably with any queries and questions you have, and they can deliver realistic expectations about what can be delivered for your budget, reducing stress and saving you time and money. With a Design Solopreneur you will build a relationship that can be trusted and over time you will come to see them as an integral part of your business team, almost like having your own company design team without the ongoing overheads. 2. Project Focused – Your Business Comes First Because of the nature of how they work Design Solopreneurs tend not to take on too many clients at the same time, and nor will you find most of them traipsing from one networking event to the next, or driving around doing drop in cold calls. What this means for your business is that you can be assured of dedication to your project so where a swift turn around is required there really is no better choice than working with a Design Solopreneur. 3. More Flexible – No 5pm Shut Offs
Owners of small to medium size enterprises don’t often have too much time during normal working hours to dedicate to their design and marketing, instead needing to concentrate their efforts during these hours to driving sales and production. The flexibility offered by utilising the services of a Design Solopreneur are a great benefit in this instance.
Understanding that SME’s often require out of hours service a good Design Solopreneur will make themselves available for meetings, consultations and indeed designing in these off hours, freeing you up to run your business during the hours that it needs you most.