Three Reasons TO Redesign Your Website
At Least Every Two Years
“But its not just us web designers who should be constantly looking to keep our websites fresh and new, all businesses that wish to have an online platform that generates leads and brings in more sales should also be looking to keep ahead of the curve.. Here are my “Three Reasons To Redesign Your Website At Least Every Two Years”.”
On a recent trip to Germany I made a new connection with an smart guy called Matt Dippl, who is in a similar industry to myself. We got to talking about websites and how they are constantly evolving and changing on so many levels, which got me thinking about my own website and how long it was since I last upcycled it.
I asked Matt to give my site a look over and instead of telling me all the places where it was not working he gave me a prime example of some sites that were working a lot better than my own.. and that was my light bulb moment. I could see my own website was nowhere near as good as I wanted and needed it to be, which for someone who designs websites for a living was a massive no no.
And so I faced a choice, should I go in and use what was there already, tidy up a few pages, give them a new lick of paint as it where, or should I do what I knew needed to be done.. rip it up and start again! There was no choice really… I immediately took the site offline and set about creating a site that would be a prime example of the kind of design standards I wanted to live up to for my business and for my clients.
But its not just us web designers who should be constantly looking to keep our websites fresh and new, all businesses that wish to have an online platform that generates leads and brings in more sales should also be looking to keep ahead of the curve.. Here are my “Three Reasons To Redesign Your Website At Least Every Two Years”.
Reason 1. Changing Technology
The internet is super fast, not only in how it transfers and delivers content at light speed around the globe, but also in how quickly the technology that powers it changes, and how search engines work to reflect those changes. For example if your website was built prior to 2014 there is a very good chance that it wasn’t built to be mobile responsive, in other words it doesn’t change its appearance to suit the device on which it is being viewed, and that is not good (Read my post on the importance of having a mobile responsive website).
Having a website which is stable and works efficiently with the latest technology is a must if you want it to display properly and effectively deliver your businesses core ideals. Imagine business is like a Grand Prix, if your competitors are driving the latest high spec car but your still driving the one from 2001… who do you think will win the race? Upgrade your website to be compatible with the latest technology standards or get left sitting on the starting grid with the also rans.
Reason 2: Changing Design Standards
Back when I began designing websites, in the early days of the internet, there was great excitement about Flash technology and how it made everything move, you could make your website like a small movie, and many did. Design and layout where much more artistic in nature, much more explorative, with emphasis put more on aesthetics than on performance.
Fast forward 17 years and so much has changed since then, and has changed so many times. Like with all visual based industries there is a constant shift in trends with regard to website design, what was relevant and industry standard two years ago now looks dated and out of step. In terms of marketing and promotion, failure to keep up with latest design trends can lead your prospective leads to assume that your business is falling behind, that it isn’t keeping pace with the market, that it is getting old and dated. Don’t be seen as a business heading to retirement, remain relevant, contemporary and engaged.. Upcycle your website design.
Reason 3: Changing Products, Services, Businesses Goals and Brands.
Over a period of time a lot of businesses change, they need to, new products come online, new trends in the market appear, and old ways of doing things dissolve. If your business has changed its model and direction since you last built your website, or if you have discontinued an old product line or introduced a new one, then a website redesign can be a great way to let your customers know about your changes.
For a lot of older businesses it can often be necessary to reinvent their brand, this can be due to many factors but often as in the case of NVM, who we rebranded in 2017, it can simply be down to the wish to regroup, reinvigorate and replenish their already very successful market position. Part of this rebranding process will involve the design of a new up to date website that utilises the latest standards in technology and visual design to ensure the new brand gets the launch it needs.
If your, products, services, business or brand has changed then its time to change your website too.